The biggest challenge has been to outshout the competition which has simultaneous presence on ground with their flagship show launch campaigns. Apart from the high visibility OOH campaign, it has also taken the innovation route to garner the desired eyeballs and buzz. The massive OOH campaign has been executed across 100 plus towns in the country from metros to LC1 towns. Star Plus has partnered with DDB Mudramax OOH to create the required awareness and buzz for the show launch through a hi-decibel OOH campaign. Star Plus has not left any stone unturned to ensure that this is the biggest show launch of the year and has gone all-out through a massive multimedia campaign across the country. One of the most ambitious show launches by Star Plus for the year – Mahabharat – is all set to make a blazing entry in the GEC arena. The massive OOH campaign has been executed across 100 plus towns in the country from metros to LC1 towns using large 3D sculptures on billboards ranging from 17 to 22 ft in heightīestMediaInfo Bureau | Delhi | September 16, 2013 DDB Mudramax OOH creates big bang outdoor campaign for ‘Mahabharat’
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